Consulting emphasis is first given to leveraging your existing client base. Secondly we identifying profitable markets, both existing and emerging, and clarify the prospects in your geography. Prospects are pursued with creative diligence, a consistent and pursuasive communications programs, and a structured networking program in support of the target markets. Finally, the Proposal and Presentation are supported by rigorous review of important issues, development of winning argumentation, and for presentations,... rehearsal, rehearsal, rehearsal !

Sundance Associates has also undertaken a wide-range of communications and marketing research assignments while supporting A/E/Cs in the pursuit of new business. These include:

School Referendum Support - public communication programs on behalf of the architect and public school districts including facilitation of Public Participation Committees, development of Back-to-School and Koffee latch presentations, telephone surveys of community awareness and values assessment, coordination of letter writing campaigns, development of "Get out the vote" newspaper advertisements and lawn signs and writing and development of newsletters, web content and video-on-web presentations.

Client Perception Study - Development of a strengths and weaknesses "perception" survey; full coordination of printing, mailing and return; assessment of results; and reporting of findings. Used to support improved sales message and to improve project delivery. Strong firm supporters were solicited to provide specific topic letters of recommendation.

Email Blasts - A series of formally formatted graphic "glossy magazine" email presentations of specified successful projects were developed on a market basis for delivery every quarter as part of a consistent communications program. All content was "of interest" to the market, providing helpful information and not simply a presentation of good design.

Newsletter - An award winning newsletter was developed, written, and composed on a quarterly basis. It won an Honarable Mention in the SMPS national awards program.

In-house Seminar Series - As part of an internal communications program, a seminar series was developed for a weekly luncheon to be attended by all employees. Programs included Project Design, New Operating Procedures, Project Close-out Reviews and New Products. This program was awarded AIA's inaugural award for "Outstanding Education in Practice", and was presented in a group session at the AIA national convention.

FAIA Nomination - full development of writing and graphic submission, including coordination of sponsor and nominee support letters, historic research, and desktop publishing for this 100-page submission as per rigorous AIA instructions and criteria.